Doha, Qatar - Qatar Shell, the lead sponsor of the prestigious Amir Cup for 15 consecutive years, will host a Road Safety interactive quiz, among other activities, on 11 and 13 March from 4:00 p.m. to 6:00 p.m. at the Duhail Sports Club.

The campaign is part of Darb Al Salama Road Safety initiative, which aims at educating youth on the importance of safe driving.

As part of the initiative, Qatar Shell will screen videos to promote safe driving, while offering participants the opportunity to win valuable gifts and interact with officers from the traffic department.

Mohammed al Mushiri, Community Officer, Qatar Shell, said “the incorporation of the campaign within the framework of the Amir Cup falls in line with Shell’s commitment to advance the human development pillar of the National Vision 2030 by helping to protect Qatar’s most valuable resource – its people – through road safety awareness.

We are delighted to once again invite the local community to join us at our highly anticipated Amir Cup activities. Our long-time partnership with QFA and commitment to sponsoring the tournament is a representation of the integral part of Qatar Shell’s social investment programme.” Mushiri added.

Ali Al Salat, QFA Head of media, said, "our participation in this campaign falls in line with our social responsibility strategy and reflects our keenness to promote community initiatives, football, and sports, which benefit all segments of society, a key objective for H.E. QFA President Sheikh Hamad bin Khalifa bin Ahmed Al Thani."

“There is no doubt that adhering to traffic safety rules is an absolute priority for us all. That is why we are hosting awareness-raising activities during the quarter-finals of the Amir Cup in demonstration of our commitment to the safety of our youth."

Launched in 2014 by the Ras Laffan Community Outreach Programme, in cooperation with the Traffic Department of the Ministry of Interior, the initiative has so far benefited more than 12,000 students and their parents.

The initiative, which targets drivers, passengers and pedestrians aged 14 to 21, uses a mix of experiential and computer-based education software to change behaviours to reduce fatal road accidents and serious injuries caused by reckless driving.

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