QFA and Qatar Shell celebrate accomplishments of Koora Time
Mar 30, 2019
Qatar Shell and Qatar Football Association honoured the various stakeholders who contributed to Koora Time’s success, as the initiative wrapped up its 7th season.
Qatar Shell and Qatar Football Association (QFA) have wrapped up the seventh season of Koora Time with an awards ceremony that celebrated participants’ achievements and honoured the various stakeholders who contributed to the initiative’s success.
The efforts of 36 outstanding participants and six coaches were recognized during a ceremony held on Saturday, 30 March 2019, at Aspire Dome. The awards were presented by QFA General Secretary, Mansoor Al-Ansari, and the Managing Director and Chairman of Qatar Shell, Mr. Andrew Faulkner.
By celebrating their successes and achievements, Qatar Shell and QFA hope to encourage participants to remain committed to sports and a healthy lifestyle, which represents the initiative’s ultimate goal.
Commenting on the event, which is being held for the first time, Mr. Faulkner said, “This year’s awards ceremony aims to celebrate over seven years of vibrant success since the launch of the initiative in 2012.”
“The record number of participants with an increased number of female participants, the addition of new venues, and the reported improvement in participants’ health indicators demonstrate that Koora Time is having a tangible impact and meeting its objectives,” he added.
Mr. Al-Ansari highlighted the importance of QFA’s collaboration with Qatar Shell and its significant contribution in raising awareness on the positive impact of sports in ensuring a healthy lifestyle.
“Our collaborative efforts have played a key role in advancing our shared objectives and accomplishing a great deal in a relatively short period,” Al-Ansari noted.
Koora Time, created and designed by the Qatar Football Association (QFA) and Qatar Shell to improve the health and wellbeing of young people in Qatar through football, facilitates access to additional hours of physical activity and offers youth the opportunity to play football in a fun and non-competitive environment.
The latest edition attracted a weekly average of 3,500 participants who had access to 30 venues for football and sports-related activities, including Mesaieed, Dukhan and Al Shamal, compared to eight venues when Koora Time launched in 2012. The initiative ran weekly from October 2018 until March 2019, with major events taking place on Qatar National Day and National Sport Day.
The initiative’s undisputed success was evident in numbers, with a significant number of Koora Time participants having improved their Body Mass Index (BMI). The latest season further contributed to empowering women in Qatar, with girls accounting for half of participants.
Koora Time was developed by Qatar Shell in partnership with QFA and has benefited over 96,000 youth across Qatar since its launch. The initiative is based on FC Barcelona Foundation’s FutbolNet methodology, and provides children with an extra 72 hours of extra-curricular physical education per year. In recognition of its positive impact on the health of youth, Koora Time has won nine awards locally and internationally, including the Asian Football Confederation’s Dream of Asia Award in the area of social responsibility in 2014 and 2016.
The initiative is part of Qatar Shell’s Social Investment Strategy, which spans all of Qatar’s society, and tackles education, sport, health, research, economy, culture and the environment. Qatar Shell’s 2019-2021 strategy, which focuses on the human development and economic development pillars of the QNV 2030 and the new National Development Strategy 2018-2022, introduces two of Shell’s global flagship programmes. NXplorers is an initiative to introduce future leaders to the complex thinking needed to bring about positive change to help address Qatar’s STEM (science, technology, engineering and math) challenges; and LiveWIRE, is an initiative to support local entrepreneurs in their enterprise development.
To find out more about Koora Time or to register your child for the award-winning and impactful programme, please visit www.kooratime.qa.
About Qatar Football Association
The Qatar Football Association was established in the 1960’s; it is a pioneer among Qatari sports associations. QFA plays a pivotal role in laying the foundation for football in the state and is still the first to help advance the game and improve its level in Qatar, thus making the state a crucial player on the regional and international football scene.
Social responsibility is one of the key priorities of the Qatar Football Association (QFA). The purpose of engaging the society through various football-related programs has been well received by the public in recent years.
The QFA aims to strengthen the role of engaging the society through sports activities under the 2021 vision of the football ruling body.
The Qatar Football Association works on all levels of the football system to identify and develop young Qatari talents.
- QFA bonds with the local society to promote the game and expand its fan-base in a systematic and methodical approach.
- QFA aims to reinforce football professionalism by improving the existing infrastructure of the game.
- The ruling authority is constantly striving to develop and harness young talent that could be the base for youth and senior outfits competing regionally, continentally and internationally.
About Koora Time:
A ten-year sustainable initiative between Qatar Football Association (QFA) and Qatar Shell, Koora Time is designed to improve the health and wellbeing of Qatar’s youth through football.
This initiative aims to facilitate access to more football in a non-competitive environment, supporting an active and healthy lifestyle amongst the young people in Qatar. As part of the ten-year campaign, QFA and Qatar Shell will jointly organise and launch a series of youth engagement programmes using football as the platform.
Koora Time supports the Social and Human Development pillar of the Qatar National Vision 2030 and the National Development Strategy (NDS) through engaging the young people in Qatar at every stage of their lives with programmes tailored to them.
In recognition of its positive impact on the health of youth, Koora Time has been the recipient of numerous awards including the 2014 and 2016 ‘Sports Industry Award’ for Best CSR Initiative, the 2015 ‘CSR Award Qatar’ for Best CSR Impact Initiative, the 2014 ‘Dar Al Sharq Corporate Social Responsibility Award’ for the Best Sports Initiative, the 2014, 2016 and 2017 ‘AFC Dream of Asia Award’ in the area of social responsibility, and the 2017 ‘QFA Awards’ for Best CSR Programme.