Qatar Shell’s booth hosts Amir Cup trophy, welcomes hundreds of fans

Qatar Shell, Lead Sponsor of the prestigious Amir Cup for the past fifteen years, hosted this event within the framework of its long-standing partnership with QFA.

Fans had the opportunity to closely inspect the trophy and capture the moment in pictures, whilst virtually interacting with renowned players from leading Qatari football clubs.

The booth, which opened to the public on April 30, will continue to welcome visitors until May 15.

About Qatar Football Association

The Qatar Football Association was established in the 1960’s; it is a pioneer among Qatari sports associations. QFA plays a pivotal role in laying the foundation for football in the state and is still the first to help advance the game and improve its level in Qatar, thus making the state a crucial player on the regional and international football scene.

Social responsibility is one of the key priorities of the Qatar Football Association (QFA). The purpose of engaging the society through various football-related programs has been well received by the public in recent years.

The QFA aims to strengthen the role of engaging the society through sports activities under the 2021 vision of the football ruling body.

The Qatar Football Association works on all levels of the football system to identify and develop young Qatari talents.

• QFA bonds with the local society to promote the game and expand its fan-base in a systematic and methodical approach.
• QFA aims to reinforce football professionalism by improving the existing infrastructure of the game.
• The ruling authority is constantly striving to develop and harness young talent that could be the base for youth and senior outfits competing regionally, continentally and internationally.

About Koora Time:

A ten-year sustainable initiative between Qatar Football Association (QFA) and Qatar Shell, Koora Time is designed to improve the health and wellbeing of Qatar’s youth through football.

This initiative aims to facilitate access to more football in a non-competitive environment, supporting an active and healthy lifestyle amongst the young people in Qatar. As part of the ten-year campaign, QFA and Qatar Shell will jointly organise and launch a series of youth engagement programmes using football as the platform.

Koora Time supports the Social and Human Development pillar of the Qatar National Vision 2030 and the National Development Strategy (NDS) through engaging the young people in Qatar at every stage of their lives with programmes tailored to them.

In recognition of its positive impact on the health of youth, Koora Time has been the recipient of numerous awards including the 2014 & 2016 ‘Sports Industry Award’ for Best CSR Initiative, the 2015 ‘CSR Award Qatar’ for Best CSR Impact Initiative, the 2014 ‘Dar Al Sharq Corporate Social Responsibility Award’ for the Best Sports Initiative, the 2014, 2016 & 2017 ‘AFC Dream of Asia Award’ in the area of social responsibility, and the 2017 ‘QFA Awards’ for Best CSR Programme.