Qatar Shell Continues To Raise Awareness on Road Safety
Mar 19, 2014
Qatar Shell sponsored the 30th GCC Traffic Week, organized by the Ministry of Interior, in an effort to connect with the Qatari community to reduce road accidents. This initiative is part of Shell’s social investment plan, and showcases Shell’s commitment to work with the Ministry of Interior to raise awareness on road safety.
Sheikh Thani Al-Thani, Deputy Managing Director of Qatar Shell joined Major General Saad bin Jassim Al-Khulaifi, Director General of Public Security in the official inauguration of the 30th GCC Traffic Week, where they both toured the exhibition area. During his visit to Qatar Shell’s stand, Major General Saad Al Khulaifi praised Qatar Shell for its invaluable contribution to road safety and its continuous support to the Traffic Department in Qatar.
Sheikh Thani Al-Thani said, “Road Safety is an integral part of Shell’s social investment program globally. In Qatar, our road safety programmes are designed to support the Qatar National Vision 2030 to help protect the nation’s most valuable resource – its people.”
“Qatar Shell is proud to sponsor and participate in the 30th GCC Traffic Week for four consecutive years, and we feel privileged to cooperate with the Ministry of Interior and Supreme Education Council to launch the Road Safety Educational Framework. We believe that the new Framework that will be incorporated into Qatar’s national school curriculum will help reduce road incidents involving students” added Al-Thani
Qatar Petroleum and Shell share strict road safety standards, which have produced outstanding results. In the flagship operation, Pearl Gas to Liquids (GTL) involving up to 52,000 people on site, 300 million kilometres driven without a significant incident were achieved.
Qatar Shell presented a specially-designed interactive exhibition stand, which was visited by thousands of children, who participated together with their families in a quiz challenge about Road Safety behaviour. The purpose of the quiz is to raise awareness on road safety through providing actual facts and figures about road incidents.
The quiz revealed some important results; 3400 people die in road incidents worldwide every day, which equals four daily crashes of Airbus A380 planes carrying 850 passengers; more than 70% of the respondents said that it was not safe to use a mobile phone while driving. On the other hand, most of the respondents did not realize the importance of using seat belts and believed that they would not sustain any serious injury in a collision at 50 km/h without a seatbelt. In fact, this has the same effect as falling from the third floor of a building.
The Qatar Shell stand also featured an interactive magnetic wall, where young children learned how to identify ten safe road behaviour; such as holding hands with an adult while crossing the road; how to Stop, Look, Listen and Think before crossing a road; as well as the importance of playing in a fenced area away from the road and the use of seatbelts for all passengers.
In a separate event at Al Rashad School the Supreme Education Council (SEC) and the Ministry of Interior (MOI) and Qatar Shell launched the Road Safety Educational Framework. The new Framework will now be incorporated into Qatar’s national school curriculum, giving students the opportunity to learn about road safety behaviour in schools.