Qatar Shell invites football fans to celebrate Amir Cup with star players at Doha Festival City

May 01, 2019

In partnership with the Qatar Football Association, Qatar Shell, the Lead Sponsor of the prestigious Amir Cup, offered football fans the opportunity to interact with their favourite players in the lead up to the much-anticipated tournament.

Doha, Qatar – May 01, 2019: In partnership with the Qatar Football Association (QFA), Qatar Shell, the Lead Sponsor of the prestigious Amir Cup, is offering football fans the opportunity to interact with their favourite players in the lead up to the much-anticipated tournament.

Qatar Shell, sponsor of the Amir Cup for 15 consecutive years, will host a virtual autograph booth in Doha Festival City, where fans will have the chance to virtually meet, interact and pose for pictures with five renowned players from leading Qatari football clubs, and take away a print copy of the signed photographs.

The booth is open to the public from 6pm to 10pm between April 30 and May 5, and from 8pm to 12am from the start of Ramadan until May 15. The booth will showcase the tournament’s cup from May 2 to May 4, giving fans the opportunity for a close-up inspection of the trophy, before capturing the moment in pictures.

Commenting on the event, Khalid Mubarak Al-Kawari, QFA Director of Marketing and Communication, said this latest initiative demonstrates that QFA’s partnership with Qatar Shell is producing fresh and innovative ideas to promote sports among Qataris, particularly the Amir Cup, one of our most important events of the year."
"We are glad that our partnership with Qatar Shell continues to gain momentum after years of successful cooperation," he noted.

Managing Director and Chairman of Qatar Shell, Andrew Faulkner, noted that this exciting event is a continuation of the long-standing relationship between the QFA and Qatar Shell, and commented that it reflects, “our unwavering commitment to our shared objectives of promoting sports to contribute to improving the health of youth.”

Qatar Shell and QFA will celebrate this year’s Amir Cup final by hosting a fan zone at Al Wakrah Stadium. The fan zone, which will be open to the public on May 16 from 7:30 pm to 9:30 pm, will feature various children-oriented activities.

Last year, Qatar Shell extend its sponsorship of the Amir Cup and Qatar National Teams for another five years, in a clear demonstration of the strength of its partnership with QFA.

The partnership gained momentum in 2012 with the launch of Koora Time, an initiative that aims to improve the health and well-being of Qatar’s younger population through football.

Since its launch, the initiative has benefited over 100,000 young people across Qatar, and has secured over 10 local and international awards in recognition of its success in engaging and improving the health of youth. The latest season of Koora Time attracted a weekly average of 3,500 participants, half of whom were girls.

Koora Time is based on FC Barcelona Foundation’s FutbolNet methodology, and provides children with an extra 72 hours of extra-curricular physical education per year.

To find out more about Koora Time, or to register your child for the award-winning and prestigious programme, please visit www.kooratime.qa

About Qatar Football Association

The Qatar Football Association was established in the 1960’s; it is a pioneer among Qatari sports associations. QFA plays a pivotal role in laying the foundation for football in the state and is still the first to help advance the game and improve its level in Qatar, thus making the state a crucial player on the regional and international football scene.

Social responsibility is one of the key priorities of the Qatar Football Association (QFA). The purpose of engaging the society through various football-related programs has been well received by the public in recent years.

The QFA aims to strengthen the role of engaging the society through sports activities under the 2021 vision of the football ruling body.

The Qatar Football Association works on all levels of the football system to identify and develop young Qatari talents.

  • QFA bonds with the local society to promote the game and expand its fan-base in a systematic and methodical approach.
  • QFA aims to reinforce football professionalism by improving the existing infrastructure of the game.
  • The ruling authority is constantly striving to develop and harness young talent that could be the base for youth and senior outfits competing regionally, continentally and internationally.

About Koora Time:

A ten-year sustainable initiative between Qatar Football Association (QFA) and Qatar Shell, Koora Time is designed to improve the health and wellbeing of Qatar’s youth through football.

This initiative aims to facilitate access to more football in a non-competitive environment, supporting an active and healthy lifestyle amongst the young people in Qatar. As part of the ten-year campaign, QFA and Qatar Shell will jointly organise and launch a series of youth engagement programmes using football as the platform.

Koora Time supports the Social and Human Development pillar of the Qatar National Vision 2030 and the National Development Strategy (NDS) through engaging the young people in Qatar at every stage of their lives with programmes tailored to them.

In recognition of its positive impact on the health of youth, Koora Time has been the recipient of numerous awards including the 2014 and 2016 ‘Sports Industry Award’ for Best CSR Initiative, the 2015 ‘CSR Award Qatar’ for Best CSR Impact Initiative, the 2014 ‘Dar Al Sharq Corporate Social Responsibility Award’ for the Best Sports Initiative, the 2014, 2016 and 2017 ‘AFC Dream of Asia Award’ in the area of social responsibility, and the 2017 ‘QFA Awards’ for Best CSR Programme.