‘Darb al Salama’ is a road safety initiative launched in 2014 by the Ras Laffan Industrial City Community Outreach Program (RLIC-COP), in cooperation with the Ministry of Interior, the Traffic Department, and the Police Social Administration, is aimed at educating young people about the importance of safe driving.
Darb Al Salama’ initiative, supports the Human pillar of the Qatar National Vision 2030 by helping to protect Qatar’s most valuable resource – its people – through road safety awareness.
Run across cities in Qatar’s Northern Communities including Al Shamal, Al Thakhira, Al Khor, Simaisma, and Al Kaaban, ‘Darb Al Salama’ is a year-long initiative targeted at drivers, passengers and pedestrians aged 14 to 21. The initiative uses a mix of experiential and computer-based education software to help change driving and road safety behaviours and attitudes to support the reduction of fatal road accidents and serious injuries caused by reckless driving.
‘Darb Al Salama’ comprises interactive activities that test users’ hazard anticipation skills, defensive driving techniques, and awareness of speed. It also covers the topics of pedestrian safety, seatbelts and child seats. The initiative also includes life-sized simulators that enable young drivers to experience the impact of a car rollover and low-speed crashes, highlighting the importance of buckling up.